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Are you looking to start selling custom birthday cakes, wedding cupcakes, or some other baked goods from home? If so, you’ll want to pay attention to our guide on how to find customers for your home bakery.
Now, let’s be clear. We use the term home bakery, meaning a place where you create pastries, cookies, cakes, or other delectable treats without actually having a commercial kitchen facility. In some cases, this might mean renting a test kitchen out to make a specific batch of items or complete a custom order.
Once you’ve decided to take on this kind of endeavor, the next steps include using marketing and advertising to find people to actually buy your products. And that’s where our Castiron team of experts wants to help. Here are a few tips on how to make money selling baked goods from home.
Before you can begin, you need to decide what you’re going to actually make. Some baked goods are great for creating in the home kitchen, like small custom batches of decorated cookies or cupcakes. Others require plenty of space, like towering wedding cakes and large orders of pastries.
Choosing the right items really depends on what you’re good at baking, your available cooking space, and what those in your area like best. Think long and hard about this one before adding any specific item to your menu.
When it comes to starting any online business, search engine optimization (SEO) is a key skill to learn. Not only does it make it easier for potential customers to find you online, using SEO best practices can help you stand out above the competition—even if that competitor is a big commercial bakery in your area!
And there’s the local SEO aspect to consider, too. A lot of people type in terms like birthday cake bakeries near me or best pastries near me when searching online. Google understands that they’re looking for a local business and then matches them up with businesses located within miles of their current location. So, make sure you’re making it evident on your home bakery website where you’re located and whether you offer delivery in that community.
Next, you’ll want to take the time to think about why someone might look for a home kitchen bakery over using a local commercial business. Maybe they have a specific design in mind that is too expensive to get elsewhere. Or perhaps they have special dietary needs that require a home chef that’s knowledgeable about what they can consume, such as dairy-free or gluten-free recipes.
Once you have an idea of what those customers need and how you can fulfill those requirements, then start creating marketing material around that topic. Add blog posts to your website that are optimized with related keywords. Or run paid ads on social media that make it easy for customers to learn more about your business.
Of course, you can’t grow your home kitchen bakery without using social media to stand out. Often, this is the easiest way to draw attention to your products and gain support from your local community.
While having a business profile page is a good start, you’ll also want to advertise your services in a few community groups or on Facebook Marketplace. You can also use the big platforms to connect privately with those who might feel comfortable promoting your services, like party planners and event venues. After all, you never know when a simple conversation over DM can turn into your biggest custom order to date!
One of the most important aspects of digital marketing is the visual side. After all, people can’t taste or smell how great your homemade baked goods are. Instead, they have to rely on the photos you give them.
That’s why it is so important to always use professional images on your website and social media channels. Even if you’re snapping a quick photo of a batch of cupcakes on your iPhone, take the extra time to adjust the light or use a filter to give off the most high-quality aesthetic possible.
If you’re looking to start selling baked goods from your home kitchen, you’ll need a website. And that’s where Castiron can help. Check out our free websites for online chefs to learn more.
Still wondering how to start a ghost kitchen from home? Our Castiron blog features tons of tips and tricks for those interested in creating a home kitchen restaurant business.
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