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So you want to know how to sell baked goods from home. You've come to the right place!
Let's begin with how to start a bakery business from home. Is it as easy as finding a customer, baking a cake, and exchanging it for cash? Well, kind of. You don't need a permit to sell food from home in most places because you're not working out of a commercial kitchen or selling food wholesale. Baked goods pass the test because baking heats the food past the temperature at which potentially-harmful micro-organisms can survive. Of course, if you plan to add other foods or expand, a permit may become an issue.
Rest assured that if you're the best baker in town, word will get around. But you might not be reaching as many customers as possible if that's how you rely on customers finding you. You need a website.
In 2021, a website is crucial for any business venture, whether you're selling cakes from home or consulting with Fortune 500 companies. Even if your clients cannot order products directly from your website or don't have a set home bakery price list, having a website tells people looking for baked goods in your area that you offer the very service they want and lets you showcase your work. Plus, your website can answer commonly asked questions, so you can spend less time repeating yourself and more time creating tasty and beautiful works of confectionary art.
To get the most out of your home-based bakery website, Google needs to find it. This means your website and content need to be search engine optimized (SEO). Whether you're busy baking those cakes or selling cakes is only a side hustle, many professionals work with small businesses like your own to ensure your SEO is done right.
It's also necessary to be on social media. If you love to take stunning photos of your edible art, consider Instagram. Facebook is also a staple because people participate in local groups online, which gives people another way can find you and easily share your posts. Not only can you keep updated information about your cake business on your official Facebook page, but people can review your business, and you can communicate directly with clients to show off your excellent customer service skills.
Speaking of reviews, don't forget to claim your Google Business listing to enter information such as your phone number, website address, and hours of operation. Your business may already have a listing that Google displays when people look for local bakeries or where people may have left reviews for your business. But if you haven't claimed the page, it may not have enough or updated information for people to learn more about and contact you.
After some initial effort, you can occasionally update your website and post on social media but focus on what you do best: bake cakes!
Of course, cakes are delicious and profitable bakery items. But if you want to grow your at-home business, don't forget these other top selling baked goods.
Consider less common recipes, too. Sometimes the best baked goods to sell from home are those from Grandma's cookbook. If you're the only baker selling a specific product, you've got the monopoly on it! You may be able to charge a premium price, too.
When it comes to pricing, make sure to charge for your supplies and time. Otherwise, it may not be worth it. You can find baked goods price calculators online and browse other local bakers to get an idea of your pricing. That's crucial if you want to make sure you know how to make money baking cakes from home.
Now that you know how to start selling baked goods from home, it's time to head to the kitchen. For some people, baking cakes will always be an enjoyable hobby. Others prefer to make it their full-time gig.
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