Easy online store creation

Castiron is a software platform purpose-built to help independent food artisans start, build, and grow their businesses.

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Castiron is 100% free for artisans to use. We know how important a professional digital presence is, which is why our platform is free forever. And because we know you’re wondering, we make money when you make money, applying a small transaction fee that’s paid at checkout.

Launch Your Free Store

What we do for you

We’ve tailored Castiron to fit the needs of kitchen-based creators who are selling their products to family, friends, and followers through word-of-mouth and social media. After a superfast setup (if you can create a social media profile, you can set up a Castiron shop!), you’ll have a single place to sell, manage orders, and communicate with customers.

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Build a Customized Shop

No code required. Add products, upload your logo, share your story, and link to your social profiles from your flexible store.

Make Buying Painless

Never track down a payment or oversell products again. Real-time inventory tracking and secure payment processing make life easier for you and your customers.

Promote Without the Effort

With our magical marketing tools, email and social media marketing are on autopilot. We make it easy to promote your latest products and deals.

How to Sell Food on Instagram

If you want to know how to start selling food on Instagram, there are a few things to think about. First, is selling food on Instagram legal? Is selling food on social media a successful business model? Is all of this really going to be worth your time? We can answer all of these questions and help you figure out if this is something you want to try.

Let’s start with regulations. Is selling food illegal if you don’t own a commercial kitchen? That answer can be a little complicated, but generally speaking, there are legal ways to sell food from your own kitchen. You have to look up the local rules, but as long as you follow them, you can proceed.

That means that selling food on social media is also legal. As long as your kitchen is not violating health laws, you have the freedom to pursue this path.

So, knowing it’s legal, we have to address the next issue. Does selling food on Instagram really work? The answer to that is a resounding yes. There are countless food bloggers that promote and sell their food via Instagram. The process is simple enough. Show your followers what you cook and let them DM you to place an order. It works with Facebook and other social media outlets too.

So the real question is whether or not this is worth your time. Only you can really decide that. To help you weigh your options, we can dive deeper into these topics. We can talk about what it takes to make a food account for Instagram and Facebook. We can explain the regulations at play. When you see it all laid out, you can determine if that’s something you want to do with your time and effort.

How to Start an Instagram Food Account

If you want to know how to start an Instagram food account, it starts by figuring out the basics of your business model. You need to know what you want to sell. Perhaps more importantly, you need to know what you will call your business. It helps with promoting food Instagram content when your business name matches the Instagram account name.

As for using Instagram to promote your food, there are a few things to keep in mind. First, pictures will always be worth more than words. You can have both, but tantalizing pictures of delicious food always resonate with people.

You can also learn a lot from Instagram food blog bio examples. Some of the most popular food bloggers on Instagram are @skinnytaste, @spoonforkbacon and @whole30recipes. Look at each bio and see how they present the food and how they talk about it. You can get ideas for the perfect caption to promote a food page on Instagram. The total presentation is what generates buzz and excitement. If you can master that portion of Instagram food blogging, your home kitchen is sure to succeed.

In addition to using good techniques, you can learn how to promote a food page on an Instagram story. There are paid promotions and organic methods. You can consider both as viable means to growing your home food business.

How to Promote Food on Instagram

When you learn how to promote food on Instagram, you will see that methods fall into two camps. The first contains your curation of your own Instagram account. The second is tied to external resources that can help your Instagram account get more attention.

Food Instagram story ideas will sit at the heart of the first method. You want to scan the site for restaurant Instagram post ideas. You can see what food gets the most attention and what techniques tend to keep people interested. You have to do more than post a few pictures of meals. People want stories. They want entertainment. They also want great food that they haven’t experienced before.

The best tips for food blogging on Instagram will show you how to curate the page and make it look good. The key to how to make your food Instagram famous is to make it look delicious and available. This means that you want bright lighting that highlights the colors in your food. It also means that you want to post consistently to keep your food in the minds of your followers.

As for external resources, you can use organic and paid search engine optimization techniques. Organic techniques are where you use different online resources to point back to your Instagram account. This can include your business Facebook page, LinkedIn, Google Maps, Yelp and anything else you can imagine.

If you can justify the cost, you can also pay Instagram to promote your page. This, more than anything else, constitutes how to promote a food page on Instagram.

Do You Need a License to Sell Food on Instagram

Building a good food page on Instagram can grow a business by leaps and bounds. Before you get to that point, you have to answer an important question: Do I need a license to sell food from my home? The answer to this is multi-pronged, but the short answer is sometimes.

When you are selling home cooked food to the public, you will fall under state regulations. Those regulations might include commercial food production, or they can be considered cottage food laws. The latter constitutes more relaxed regulations that apply to a narrow range of food groups. 

Depending on the state, you may or may not need a license to sell cottage food items. But, even if you do need a license, it will not be as strictly regulated as a commercial food license. If you’re wondering if you qualify for cottage food regulations, that depends on what you want to sell. In most states, the regulations only pertain to baked goods, pickled items, and jams and jellies. If you want to sell dairy or meat products, you’ll need to go through commercial licensing.

Naturally, you might be wondering how to get licensed to sell food. For that, you can go through your state’s regulatory process. Every state lists the process on their websites, and most states run it through their department of health. Typically, you will need to meet minimum safety requirements to sell cottage foods. This includes things like clean water, dishwashing and proper refrigeration. 

If you want to sell food that is commercially licensed, the regulations are more intense. The steps for how to get a permit to sell food from home will include multiple state inspections. You will also be subject to follow-up inspections as long as you remain in business.

So, is it illegal to sell food from your home? If you ignore regulatory licensing, yes. The exceptions can sometimes apply to cottage foods, but even then, if you’re wondering “Do I need a license to sell food on Instagram,” the answer is still yes. You have to go through these processes. Failure to do so can subject you to substantial fines and even jail time.

If you want to start an Instagram food business, the first step is checking your state cottage food laws and regulations to ensure that you know the right process to follow.

Selling Food on Facebook

Selling food on Facebook is comparable to selling food on Instagram. Part of that is because they are owned by the same parent company. Part of it is because they fall under the same state-level food regulations.

When you want to know how to sell food products on Facebook, you use the same methods that you would for Instagram. You want to include pictures and videos of your food that entice people with how tasty it all looks. You want to network your account to get internal and external resources directing people to see your food. The Facebook food marketplace is rich with hungry stomachs. Your goal is to be seen by as many people as possible.

Do you need a license to sell baked goods on Facebook? That answer is the same as for Instagram. It depends on your state. Whether or not you need a special license, you will be governed by cottage food laws, and baked goods are almost always less regulated than meats and dairy. Always double-check state regulations before you start posting. The last thing you want to do is incriminate yourself in public because you were unaware of food regulations.

All of this leads to a simple conclusion. The best way to sell baked goods on Facebook is to leverage every resource you can. By all means, contact Facebook about paid promotion and see if there is a package within your budget. Stay active on all of your social media and point all of it back to your Facebook and/or Instagram page. Post regularly. Make your food look as enticing as possible, and never allow complacency to work its way into your business model.

If you stay proactive and follow all of those rules, you can legally sell food on Facebook or Instagram. You can have a successful business selling food from your home, and you can enjoy the many benefits that come with it.


You're serious about your food business. We are too.

Tired of taking orders through DMs and payments through Venmo? Focus on the food, we'll handle the rest. Castiron is the powerfully simple platform that culinary artisans use to start, build, and grow their businesses.

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